Press Release Writing
LW Communications, LLC compiles an outline of press materials needed, i.e. supporting documents, conducts interviews and gathers photos (company logo and headshots), and writes all copy for the client’s press release. We will work with you on edits until you are satisfied with the results.
Depending on the scope of the project, LW Communications, LLC will assemble a press list which contains all contact information for each media outlet, i.e. broadcast, print, radio, and digital. Press lists can be local in scope, statewide, national or international. All lists are tailored to your needs. LW Communications, LLC may recommend using a national distribution press release company such as Cision PR Newswire or Business Wire, especially for publicly held companies.
Strategy & Message Development
At LW Communications, LLC, we understand public relations is central to business and brands. That is why we craft unique, strategic stories for our clients to elevate them and keep them in front of the eyes of their audience. We’ll develop strategic plans and critical messages that inform, influence and inspire your target audiences.
Writing and Copywriting
From emails, client letters, presentations, marketing materials, brochures and manuals, company bios, new hire announcements, and websites, LW Communications, LLC will write and copy edit all your writing needs succinctly, accurately, and with as many revisions as you need until you are satisfied with the results.
LW Communications, LLC manages the creation of a new or existing website by working with various partners. As project manager, LW Communications, LLC writes all text, selects photos and consults with the client on updating the site with important information and/or new website features.
Crisis Management PR
LW Communications, LLC will develop and help you prepare crisis management materials - Q&As, statements, press releases - and assists with handling media inquiries. No one likes to deal with a crisis, but in today’s environment and with a 24/7 media news cycle, your statements needs to be prepared in advance so you can respond quickly when it does happen. Transparency and speed are the key elements when dealing with a crisis.
Event Management
We’ll help you plan and execute your special events a la carte or as part of your PR package with us. This can be a one time grand opening, a product launch, or a large-scale fundraising event that requires vendor selection, vendor and guest management, media coverage and VIP attendance.
Traditional Media Strategy & Outreach
(TV, Print, Magazine)
Through our existing media relationships, strategic targeting, and relevant pitching, we secure compelling print, online, and multimedia placements to position our brands in front of the perfect audience.
Social Media & Content Creation
In the current communications landscape, social media is critical for success. LW Communications, LLC develops a social media strategy focused on connecting with their audience, gaining trust, and strengthening brand reputation. We create original content, help you manage your social media accounts, and will determine what is the right platform for your business.
Media Training
LW Communications, LLC helps clients prepare for media interviews, television appearances, business presentations, speeches, press conferences, satellite media tours, web chats and podcasts. This includes being interviewed one-on-one, by phone, email, or online.Through one-on-one media training, LW Communications, LLC helps educate clients to ‘think like a reporter.' For media interviews, part of the preparation is anticipating the reporter's story focus and line of questioning, as well as simulating a real interview.